With companies like Zecco and now a big players like Bank of America offering no fee trading accounts, E*Trade better get on board asap or they're going to have one unhappy customer.
I switched all my banking from BOA to E*Trade about a year and a half ago and this new offer is almost tempting me to go back. I'll wait it out a month or so and see what happens since I really like E*Trade, but those $12.99 trades are looking pretty expensive these days!
